São Paulo, Brazil, Monday, February 22: The New-York based health technology company, mphrX, has announced Joel Formiga as their Country Manager for Brazil. Formiga spent the last four years running the digital transformation initiatives for the city and then the state of São Paulo. He has led emblematic initiatives such as Corujão da Saúde and transformed the way citizens access public health through apps like AGENDA FÁCIL and REMÉDIO AGORA. “mphrX has the right technology, people, and attitude. It is the perfect place for me to bring my recently acquired expertise combined with my previous IBM experience as a tech sales executive to empower healthcare organizations to rapidly and efficiently innovate the way they deliver care”, says Formiga. “We see the Brazilian market as a great fit for our solution that can enable healthcare organizations to provide specific solutions to consumers’ rapidly changing needs. Minerva’s capabilities provides a unified health record with vendor-neutral SMART on FHIR repository, in addition to creating value out of the legacy systems.,” said Varun Anand, mphrX co-founder and chief operating officer. “We are thrilled to have Formiga onboard who understands that this market comes with a complex set of drivers along with a diversified set of opportunities.” Apart from navigating mphrX into the Brazilian market, Formiga will build high-performing teams consisting of sales personnel, solution architects, and delivery experts while expanding the partner network.
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